It was tempting to say ‘innovation wow’ and throw a match over our collective shoulders as we headed into 2021.
Founded in New Zealand in 1934, Fisher & Paykel retails household appliances in more than 30 countries. In addition, the company has a large network of customers, including builders, designers, retail partners and,…
If you’re curious about what was top of mind for businesses in 2020, look no further than the topics covered in our most popular webinars from this year. Here’s a look back at some of the insights and stories shared by Trailblazers and Salesforce experts to take into the new year.
Communicating with clients so that you are addressing their needs enhances brand trust and ultimately leads to more business. Bridie Smith, Global Head of Customer Relationship Marketing at OFX, explains how her company has kept marketing personal during COVID volatility.
Whether you’ve been dreaming of developing a digital marketing strategy or you’re a small business dabbling in social media and email marketing, it can be challenging to create an effective digital marketing strategy.…
Each year, when the holiday shopping season approaches, we share our recommendations for crafting a successful marketing strategy and preparing digital channels to reach shoppers everywhere. But 2020 is no ordinary year. The holiday season falls in the midst of a once-in-a-hundred years pandemic and an uncertain economy.
Technology is crucial to pivoting successfully during a pandemic. Bunnik Tours’ CMO Catherine Kelly leader shares her experience.
In a recent webinar launching the Salesforce State of Marketing Report, Xero Chief Customer Officer Rachael Powell shared how Xero’s marketing and customer experience functions have innovated in communications, support and product to help customers while strengthening Xero’s ability to weather the COVID crisis and prepare for post-COVID work.
