Of all the technologies that have emerged during the Fourth Industrial Revolution, artificial intelligence has had the most dramatic impact on business.
The pace of change in retail – as in every other industry – is constantly increasing. Internationally, we’re seeing closures of those stalwart bricks and mortar stores that were previously thought immune to just about everything. Locally we’re seeing ‘right-sizing’ – not quite closures but not a sign of booming in-store sales.
Customer engagement drives the new transformation and businesses must embrace the next wave of emerging technologies. Vala Afshar, Chief Digital Evangelist at Salesforce, shares his insights.
Educating your customers about a new product can be a real challenge. But there are some deceptively simple ways to get your message across powerfully – and respectfully. Imagine describing the capabilities of…