Over years of working in martech, Senior Director Marketing Cloud APAC Ray Moukaddem has seen many companies approach marketing automation platforms with the same ambition – to increase customer engagement and ROI. Here, he shares his top automation tips for marketers to improve the effectiveness of their campaigns.
Connections to You Sydney showcased incredible service and marketing Trailblazers.
Criterion Conferences has reduced its cost per lead by 86% and increased revenue by a quarter after aligning sales and marketing, and gaining deep insight into revenue sources. Criterion MD Andrew Savage explains how.
The challenges of the Fourth Industrial Revolution are well known to marketers by now. But the solutions to those challenges are still in the works.
Customer expectations have never been higher. To rise to the challenge of meeting them, companies must have a comprehensive customer engagement strategy.
e surveyed more than 4100 marketing leaders worldwide for the fifth edition State of Marketing report, and found distinct differences between the strategies and tactics of high-performers and underperformers.
If you’re anything like me, you’ve attended a few marketing conferences in your time.
With outstanding customer experience at the heart of any successful marketing strategy, marketers need to be wary of these common pitfalls that can undermine customer relationships before they’ve even got off the ground.…
It all started with a carry-on bag. It's one of my favourites — a dark navy with black piping by a well-known luggage manufacturer. I I splurged and paid quite a bit but felt reassured as it came with warranty and assurance by the sales rep that I wouldn’t even be needing it. I felt good about my purchase and even better about the brand.
