Our research for the State of the Connected Customer report found that today’s hyper-connected and data-driven world, consumers increasingly expect personalised, intelligent and seamless customer experience. Here’s how to provide it.
Advertising is undergoing its biggest revolution since digital ads were introduced in the 1990s — and it’s all thanks to data.
Social media marketing proficiency doesn’t have to come at a extravagant cost of labour or budget.
Leading marketers are having to change the way they approach their roles. Chasing new customers is no longer the priority — instead, it's about customer satisfaction and the customer journey.
