In this three-part series, we cover three tactics essential to the modern salesperson: disrupting buyer inertia, harnessing the conversion power of advocacy, and leveraging the psychology of purchase decisions.

The age of the empowered consumer is here and it’s causing major shifts in the sales landscape. While customers are becoming more connected – giving businesses almost infinite opportunities to reach them – they’re also gaining the ability to avoid salespeople or advertising material by being able to find everything they need online.

AI isn’t the latest ‘quick fix’ for sales. It’s the future of a productive team.

Data and technological advancements, such as AI, are providing sales reps with insights to boost productivity and ROI. With this business acceleration, sales reps need to adopt new and creative ways of selling to a customer, such as virtual sales.

The powerful and positive impact diversity can have on a sales team was one of the hot topics at World Tour. Here are some of the key takeouts.

The vast majority of sales meetings are actually demotivating rather than focusing and improving your salespeople’s efforts for the week.