Each year, when the holiday shopping season approaches, we share our recommendations for crafting a successful marketing strategy and preparing digital channels to reach shoppers everywhere. But 2020 is no ordinary year. The holiday season falls in the midst of a once-in-a-hundred years pandemic and an uncertain economy.  

Consumer goods brands have traditionally been at arm’s length from consumers, despite being built around consumer needs, making keeping up with the shifting priorities and expectations of those consumers an ongoing challenge.

With millions of members in Australia and New Zealand, LinkedIn can be a powerful tool to showcase a small business — by increasing both your profile and your company’s. Use these tips to…

Iconic footwear brand and pioneer of enterprise 1-for-1 programs TOMS listened to its audience, finding an opportunity to increase impact and brand relevance.

When your sales team is on the phone making a series of cold calls, or sitting in front of a screen creating a pitch deck or sending a follow-up email after a customer meeting, it’s easy to conclude they’re being productive.

On social media, anyone can see what's happening in the world, anytime, and join global conversations on any topic. And in times of crisis, people feel the need to connect more than ever.

“Sell me this pen.”

Facebook is not just a platform where you can converse with your customers. By using the Facebook Audience Insights tool, you can create powerful customer personas. The good news? It’s easy to do.…

Social media marketing proficiency doesn’t have to come at a extravagant cost of labour or budget.