Consumer Goods Data Will Help You Build Relationships Directly With Your Customers
Companies that have a direct relationship with consumers understand what shoppers want. This data can influence everything from product decisions to retailer relationships.
The Way to Net Zero: M.J. Bale’s Success Through Purpose and Profit
Joshua Sparks, M.J. Bale’s Head of Innovation, Marketing and Growth shares how other brands can accelerate their journey towards net zero.
Three Retail and Consumer Goods Trends You Need to Be Across
At the latest Retail and Consumer Goods Summit, we discussed how brands can stay ahead of the curve. Here are three tangible takeaways you can apply to your business.
How to Communicate Supply Chain Issues to Your Customers
Marcella Larsen shares how global supply chain disruptions are affecting Australia’s retail industry and provides tips on how retailers can communicate delays with customers.
Dreamforce to You Industries Summit 2021: 8 Best Moments
Excitement levels were high for Salesforce’s Industries Summit: Retail, Consumer Goods and Manufacturing and Financial Services.
Relive The Highlights From 3 Salesforce Live: A&NZ Episodes
Salesforce Live: A&NZ is well underway, and we’ve had a blast hearing from top Trailblazers, industry experts and innovative companies about what success looks like now and into the future. Let’s take a look back at just a few of the insights you’ll find in the financial services, retail and consumer goods, and sales episodes.
The Retail Trends Accelerating Growth
Salesforce’s Director, Retail Industry Strategy, James Johnson looks at how the most successful retailers capitalised on changing trends ahead of the Retail and Consumer Goods Trailblazers Episode at Salesforce Live: Australia & New Zealand on 1 April.
The Shift to D2C: How Consumer Goods Can Connect With Consumers
Consumer goods brands have traditionally been at arm’s length from consumers, despite being built around consumer needs, making keeping up with the shifting priorities and expectations of those consumers an ongoing challenge.
Innovation, Personalisation, Resilience: Keys to Accelerating in the Novel Economy
Last week’s Salesforce Live for Retail and Consumer Goods event was packed with great advice to help consumer goods companies and retailers accelerate out of crisis and to growth. Here we’re sharing the highlights.
The Future Of Retail: Behavioural Change In The Novel Economy
Forget everything you thought you knew about your customer. They’ve changed, the world’s changed – and your business needs to change. Salesforce Live for Retail and Consumer Goods keynote speaker Brian Solis shares his insights into the future of retail and the opportunity to build human-centred organisations.