Providing excellent customer experience (CX) is no longer an easy feat. Customers’ expectations have altered, with many seeking differentiated experiences based on trust and understanding. They are more informed and, to win hearts,…
Data and technological advancements, such as AI, are providing sales reps with insights to boost productivity and ROI. With this business acceleration, sales reps need to adopt new and creative ways of selling to a customer, such as virtual sales.
Our third year in a row receiving the award — we were ranked #2 last year and #1 the year before!
Marketing funnels and customer journeys are similar ideas, and some people new to the business may think the terms are interchangeable. However, they actually mean different things.
CRM – three letters becoming increasingly important to businesses. If you’re unsure about how CRM works or its benefits, here’s an introduction.
Our research for the State of the Connected Customer report found that today’s hyper-connected and data-driven world, consumers increasingly expect personalised, intelligent and seamless customer experience. Here’s how to provide it.
Advertising is undergoing its biggest revolution since digital ads were introduced in the 1990s — and it’s all thanks to data.
Natural curiosity, a passion for learning, and keeping a beginner's mindset — these are some of the traits that make an architect successful at Salesforce.
The powerful and positive impact diversity can have on a sales team was one of the hot topics at World Tour. Here are some of the key takeouts.
We’re in the midst of the Fourth Industrial Revolution — IoT, innovation and technology are transforming the way we work and customer expectations. Every industry is facing change that was once inconceivable. By…
