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APAC: Explore the key differences between marketing-qualified leads and sales-qualified leads to boost your sales funnel efficiency for better lead conversion.

These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate.

API-led connectivity is a methodical way to connect data to applications through reusable and purposeful APIs within an organization’s ecosystem.

From the latest AI innovation, Trailblazer stories and grants announcements to a new Golden Hoodie recipient, here are six highlights from Salesforce World Tour Sydney 2024.

Companies constantly seek ways to optimise their sales and marketing strategies in the competitive business landscape. One crucial aspect of this optimisation process is lead qualification, the process of determining the potential and…

Here are five industry-specific examples of how an AI copilot can make your work life easier.

Let’s explore what Salesforce does, the ways it helps strengthen customer relationships, and how the world’s #1 AI CRM empowers businesses to create limitless digital labor with autonomous agents.

Generative AI is laying the foundation for a new kind of app: super intelligent assistants that can do the work of hundreds — or even thousands — of individual applications based on a simple prompt.

Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.

Adopting AI in email marketing can help improve open rates, increase results, and support A/B test runs. Here’s how.