Sustainable Salons continues to use Salesforce to create efficiencies across the organisation.
While many members have regularly scheduled pickups, Sustainable Salons also offers an on-demand service where members can book a collection online. The service is supported by an online community that was built on Experience Cloud and turned into an app using Mobile Publisher.
Sustainable Salons chose to use Experience Cloud and Mobile Publisher in part because it wanted the benefits of having all its data on one trusted platform. Sustainable Salons also wanted to avoid the cost and complexity of building something from scratch.
“With Salesforce, we can leverage and enhance existing technology rather than building our own which makes our lives a lot easier and allows us to focus on our mission - ‘Making Sustainability Reality’,” said Frasca.
Sustainable Salons partnership with Arcturious has helped it get the most out of Salesforce and working together, they were able to build and deploy the app in just six weeks.
Using the app, members can scan a QR code on the bins or bags to be collected and make a booking in minutes. They can find answers to frequently asked questions on Sustainable Salons’ Salesforce Knowledge base. They can also view their balance of rewards points which can be redeemed for items such as biodegradable gloves.
“What’s important about the app is that it allows members to self-service which means we can support a growing number of members without adding additional resources,” said Liang.
All collections, whether scheduled or on-demand, are managed through Field Service which allows Sustainable Salons to manage collections with half of the resources needed previously.
Field Service also helps drivers to plan and optimise their route and makes it easier for them to report back on any issues.
As soon as collections are dropped off at depots, the process of repurposing them begins. Salesforce supports this process in a number of ways. For instance, the depots have their own portal on Experience Cloud where they can share information with Sustainable Salons on the materials that have been received. This transparency is important as the more visibility Sustainable Salons has over its inventory, the more equipped it is to turn this inventory into something of value.
“What we are demonstrating is real closed-loop recycling where we can pick materials like branded shampoo bottles out of the mix and turn them into products like sunglasses within eight weeks,” said Frasca. “This opens up a lot of opportunities because while companies want to clean up their waste, they also want to start seeing value from it.”