Technology is becoming an essential weapon in the modern marketer’s arsenal, enabling a new brand of customer-centric marketing. But, no surprises, it’s artificial intelligence (AI) that marketers expect to see the most growth from in the next two years.

While the world’s top marketers are paving the way and putting AI into action, the general marketing population is equally excited about the possibilities the smart technology presents. Marketers see AI as a means of creating more efficiency in their operations, squeezing greater value from their data and achieving marketing personalisation at scale without burdening their teams.

There’s one thing for certain, AI will transform marketing as we know it.