The other day, I read something interesting from our partners over at Cisco. It went like this:
A new study conducted by Cisco shows that 60 percent of IoT (Internet of Things) initiatives stall at the Proof of Concept (PoC) stage and only 26 percent of companies have had an IoT initiative that they considered a complete success. Even worse: a third of all completed projects were not considered a success.
Findings like that are why Salesforce got into the business of IoT. We know our Customer Trailblazers want to utilize IoT to engage their customers and drive real business value. As Salesforce democratizes more and more of the technology behind the Fourth industrial Revolution, we saw a future where anybody — regardless of developer skill level — would be able to combine the power of IoT with customer data, creating new more intelligent, proactive customer experiences. That’s why I’m excited to announce myIoT, the next generation of Salesforce IoT — beginning with IoT Explorer, a new platform service available to any Salesforce customer with an enterprise license or above.
myIoT is a response to floundering IoT projects and the stories I hear from frustrated business leaders. There should no longer be a disconnect between the developers building IoT solutions and the sales, marketing or service teams using IoT data to drive business success. With myIoT, any Salesforce Trailblazer—ranging from full-stack developers to admins, business users and citizen developers—can collect data at IoT scale, trigger actions with real-time rules and use the power of Salesforce to engage with customers proactively through sales, service or marketing business processes.
Designed with that ethos, IoT Explorer empowers anyone to harness IoT data to build, iterate and deploy proactive sales, service or marketing business processes.
Here’s how it works:
By making it easy to connect device, sensor and application data to the Salesforce Platform, and putting that power in the palm of your hand, myIoT is going to unleash the creativity of an Internet of Trailblazers worldwide.
Come see us at Dreamforce to learn more about myIoT, IoT Explorer and how Customer Trailblazers already use this groundbreaking technology:
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Salesforce IoT Explorer is generally available as a platform service, starting at $6000 per month for any organization with an enterprise license or above.