The latest Marketing Cloud release is now live! With each release, Salesforce Marketing Cloud builds on our promise to empower marketers by giving them a platform to unify and manage customer data, personalize content and offers with artificial intelligence (AI), engage across every channel, and measure results.
With these new capabilities, you can learn more about the customer, personalize interactions to drive engagement, and engage with customers across every channel.
Join the New Feature Overview on August 29 to learn more about new product updates with insight from Salesforce experts.
Here are a few new feature highlights:
We’ve created an ecosystem to extend the power of Datorama’s marketing intelligence capabilities – helping marketers connect, unify, analyze, and act on all marketing data via pre-packaged app solutions. In addition, the Marketplace is open to developers to create custom apps that marketers can discover and use on the Datorama platform. Learn more
Shared journey templates
This feature enables marketers to efficiently create and share their Journey Builder use cases across geographies and brands. Sharing a journey template allows users across business units to efficiently create new journeys based on a pre-defined template. Learn more.
Einstein Next Best Action Connector for Interaction Studio
Einstein Next Best Action Connector for Interaction Studio allows real-time consumer data signals to be surfaced as recommendations in Einstein Next Best Action — for Sales, Service, or Financial Services Clouds. Send each recommendation response to Interaction Studio to orchestrate and influence the next best experience across channels and devices. Learn more
Social review management: integration with Google My Business Reviews
Social media marketers can manage their reputation and respond to reviews where it matters most in search results. Then, get a bird's eye view with insights into Google My Business Reviews across distributed locations from an analysis dashboard. Learn more
Distributed Marketing Quick Send for email
Enhancements to Distributed Marketing Quick Send now allow non-corporate marketers to easily send one message to many recipients within their standard Sales or Service Cloud login without logging into Journey Builder. Learn more
For further details on our new features, check out the resources below:
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