It’s 2020. And that means it’s time to bring the future into focus. NRF 2020 is the world’s largest retail conference and expo, and it is filled with futuristic tech to change the way you do business.

We will be there and hope you will be, too. After all, the National Retail Federation (NRF) has been helping retail thrive for over a century. And every January in New York City, its Big Show is the place to be to bring the best brands, technologies, and innovations into the spotlight. The biggest winner? Customers. They’re at the center of everything we do.

Speakers, events, demos, parties — this is going to be fun. And here’s what not to miss.


1. Think big, learn big, connect big

Never before has one hour packed such a punch. Get ready to bring your company and customers together at our Big Ideas session on Sunday, January 12 at 2 p.m. EST.

Then take a moment to see how some of our customers have found success at booth #5125. We’ll show you how Party City connects commerce everywhere, how Albert Heijn activates data, how e.l.f. cosmetics personalizes shopper marketing, how adidas delivers any channel service, and how Stonewall Kitchen supercharges associates. Then get a sweet treat from Godiva (hint: chocolate).


2. Make the most out of order management

Eighty percent of customers say the experience a company provides is just as important as its products or services. This is why we’re so excited Salesforce Order Management will be generally available this February! With Salesforce Order Management say hello to omni-channel fulfillment in-store and online and say goodbye to jagged, subpar, post-purchase experiences. Manage, fulfill, and service orders at scale by integrating Salesforce Order Management to Commerce and Service.

You won’t want to miss the session “Just Ship It. Integrated Experiences with Salesforce Order Management” or the sessions our store partners are hosting. Learn how leading POS providers PredictSpring, Newstore, and Mad Mobile are engineering omni-channel use cases like BOPIS and Endless Aisle — allowing shoppers to buy anytime, anywhere. Be sure to see how order management integrates seamlessly to Salesforce Commerce Cloud at the demo station.


3. Connect 3x faster with MuleSoft

Retail consumers expect experiences to be connected, not disjointed. These expectations are increasing faster than retail teams can adapt, demanding a change in how retailers deliver digital experiences. Meeting these expectations can be challenging because they require an integrated ecosystem of apps, data, and devices — whether those are hosted on-premises or in the cloud.

MuleSoft helps make the connection of retail experiences across, apps, data, and devices much simpler. Come learn how MuleSoft helps retailers deliver innovative experiences shoppers love 3x faster with API-led connectivity.

Visit us at booth #1306 to learn how to deliver consistent experiences for customers.


4. Get your head around headless commerce

“Headless” is the latest buzzword in commerce — and perhaps one of the least understood. Unlike a traditional approach where the front- and back-end of an ecommerce app are the same program, API-driven headless commerce enables reuse of the back-end code, enabling you to deploy rich commerce experiences faster.

Get started on headless with the session “Headless Strategy: What Is It? How Does It Accelerate My eCommerce Business?” Then mosey over to booth #5125 Level 3 to get an interactive experience of our Storefront Sample App and our Augmented Reality Shopping Demo.


5. Two words: Wyclef Jean

Get ready for the Salesforce party, platinum style. Re-energize at the official Salesforce afterparty featuring none other than the one-and-only Wyclef. He’s a solo superstar and a guiding member of The Fugees, not to mention a pop culture force for over two decades. We can’t think of a better way to spend a Monday — or any day. Can you?

Space is limited, so sign up now and we’ll see you there.

In the meantime, learn more about NRF’s Big Show and get the full NRF schedule. We’re counting down the days to seeing you at the Big Show.