Twenty years ago, I helped build search architectures that went on to dominate modern retail. Back then, the search bar trained consumers to strip away natural language and search for products using as…
We’ve all been there: A shopper types “comfortable everyday sneakers” into a search bar and gets a 404 error or a random collection of dress shoes and backpacks. Traditional search is brittle —…
Launching an online store is just the beginning of your ecommerce journey. To turn a good idea into a thriving business, you need the right digital ecosystem. The days of simply selling products…