Video marketing is here. Are you…scripting, recording, editing, re-editing, scheduling, posting, and getting ready to do the next one? Phew. Maybe it doesn’t have to be all that complicated. This article is for the days where you want to cut corners, use the hacks, and plug into the tools to get the job done. And you can now, with video marketing.
With the rise of artificial intelligence (AI) and smart social media strategies, creating compelling video content is more accessible than ever. You don’t need a massive budget or a film crew to make a big impact. Let’s explore seven modern ways to weave video into your marketing campaigns, with smart tech and strategic thinking to help your growing business shine. Ready, set, action!
What we’ll cover:
- Video for your marketing campaign: Why it’s climbing the ranks
- Get hype with AI-personalized video pitches
- Hook ‘em with micro-video product demos
- Beat writer’s block with AI-assisted scripting
- Build a thriving community with live Q&A sessions
- Cut it up: Repurpose Long-Form Content into Video Snippets
- Let your customers shine with interactive video testimonials
- Get fans in the spotlight with user-generated content
- And, put it all together — in your video marketing command center
Video for your marketing campaign: Why it’s climbing the ranks
Video marketing is the use of video to promote or market your product or service. It can be videos produced with smart phones or devices with a focus on storytelling. Marketing with video allows small teams to convey their brand message, showcase products, and build a personal connection with their audience, all without needing extensive graphic design expertise or a large marketing department.
And, video’s versatility across platforms makes it incredibly efficient for small teams. A single well-produced video can be repurposed for social media, website content, email campaigns, and even internal communications, maximizing its reach and return on investment. This means small teams can consistently engage their audience, making video a powerhouse for building brand awareness. Let’s get into the top seven ways you can use video “these days”:
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1. Get hype with AI-personalized video pitches
Hype is the right word, right? Forget generic outreach emails. Imagine sending a prospect a video where an AI-generated voice says their name and references their specific company challenge. Tools are emerging that can create these hyper-personalized videos at scale from a simple template.
How it helps small businesses: Stand out from the crowd. A personalized video feels bespoke and high-touch, making your outreach unforgettable. Use your customer relationship management (CRM) tool to segment leads, then create slightly varied video templates for each segment.
2. Hook ‘em with micro-video product demos
Your product or service is amazing — show it, don’t just tell it. Create ultra-short (15-30 second) videos showcasing one key feature or benefit. Think TikTok-style demos, Instagram Reels, or YouTube Shorts.
How it helps small businesses: These bite-sized videos are perfect for capturing fleeting attention spans on social media. Use trending audio or effects to boost visibility. A quick “how-to” or a “before and after” can be incredibly effective.
3. Beat writer’s block with AI-assisted scripting
Struggling with what to say? AI content generators can now help you brainstorm video topics, draft compelling scripts, and even suggest engaging hooks. Feed it your product info and target audience, and watch the ideas flow.
How it helps small businesses: Saves time and sparks creativity. No need for a dedicated copywriter; leverage AI to get a strong starting point for your video narratives.
4. Build a thriving community with live Q&A sessions
Go live. Platforms like Instagram Live, Facebook Live, and LinkedIn Live are fantastic for interactive Q&A sessions. Answer common customer questions, share insights, or offer quick tips.
How it helps small businesses: Builds authenticity and trust. Your audience gets to see the real people behind the brand, fostering a stronger connection. Announce your live sessions via email and your social channels to maximize viewership.
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5. Cut it up: Repurpose long-form content into video snippets
Got a great blog post, podcast, or whitepaper? Don’t let that content sit idle! Use AI tools to automatically identify key points and turn them into short, shareable video snippets with text overlays and background music.
How it helps small businesses: Maximizes content return on investment (ROI). One piece of long-form content can become dozens of video assets for social media, email, and your website, reaching different audiences across various platforms.
6. Let your customers shine with interactive video testimonials
Video testimonials are gold, but why stop there? Explore interactive video platforms where customers can record their own short testimonials directly, or where you can add clickable elements to existing videos that link to case studies or product pages.
How it helps small businesses: Builds credibility and social proof. Authentic customer stories are incredibly powerful. Make it easy for happy customers to share their experiences.
7. Get fans in the spotlight with user-generated content
Encourage your fans, followers, or customers to create their own videos featuring your products or services. Run contests, create specific hashtags, and share their content on your official channels. Brand ambassadors are everywhere, you just have to shout them out.
How it helps small businesses: Free, authentic marketing! People trust other people. User-generated content is incredibly powerful for building community and showcasing real-world use cases.
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And, put it all together — in your video marketing command center
Feeling a bit overwhelmed? Don’t worry. This is where a powerful CRM like Salesforce Starter Suite comes into play. It’s designed specifically for growing small businesses, allowing you to manage all your customer interactions in one place. Imagine tracking which leads engaged with your personalized video pitches, segmenting your audience for targeted micro-demos, and nurturing relationships after a live Q&A – all from a single dashboard.
As you scale, Salesforce Pro Suite offers even more robust capabilities. You can dive deeper into marketing automation, track video campaign performance with advanced analytics, and truly personalize the customer journey, ensuring every video touchpoint drives meaningful engagement and growth.
By integrating these modern video strategies with data-backed customer insights from Salesforce, you’re not just making videos — you’re building relationships, driving engagement, and setting your small business up for incredible success.
Start your journey with a free trial of Starter Suite today. Looking for more customization? Explore Pro Suite. Already a Salesforce customer? Activate Foundations today to try Agentforce.
AI supported the writers and editors who created this article.
