Key Takeaways
Imagine a loyal customer who receives your company’s monthly newsletter but recently decided to opt out of third-party data sharing and AI-driven data profiling. She updates her preferences and clicks “Save.” For that customer, the transaction is over in an instant. But for your business, a complex process has just begun.
Behind the scenes, that single opt-out signal needs to be instantly spread across various systems, including marketing databases, data lakes, customer service dashboards, and more. If an AI workflow processes her data the next morning because the signal was stuck in a siloed marketing database, the trust you’ve built with your customer is broken, and your organization is potentially out of compliance.
The challenge of scaling data privacy
Data privacy compliance isn’t just a legal requirement but a fundamental business imperative. Customers and stakeholders expect companies to regularly delete data, strictly limit its usage, and never share or sell it without explicit permission.
But scaling these standards is hard. The example above is just the new baseline. As organizations grow, data becomes heavily fragmented. Traditional consent systems usually fail at the enterprise level because they can’t handle billions of records, govern data usage beyond basic marketing, or keep unified audit logs across a growing tech stack.
Introducing Global Consent Manager
To bridge this gap and address fragmentation, we’ve launched Global Consent Manager, a centralized, high-performance hub designed to efficiently capture and manage consent data. An audit-first solution, it handles billions of consent records on-demand without performance bottlenecks. Core capabilities include:
- Centralized consent powering visibility and enforcement across your CRM and Data 360.
- Robust audit trail to track every consent change, ensuring compliance with global privacy laws.
- Share consent signals instantly across your entire enterprise architecture via seamless API and events.
That means marketing and legal teams can run global campaigns that respect customer preferences in real time, reaching only the people who actually want to hear from you.
Here’s a quick look at how it improves your consent management:
| Capability | Traditional Consent Systems | Global Consent Manager |
| Scope | Often limited to marketing emails | Democratized across AI, profiling, & 3rd-party sharing |
| Scale | Performance issues at high volumes | Handles billions of consent records |
| Auditability | Fragmented and siloed records | Immutable, on-demand, unified audit logs |
Scale consent management along with your business
As AI becomes more woven into business systems, privacy requirements will only grow. Implementing scalable tools is the key to scaling your business with trust.
Discover how Global Consent Manager can seamlessly unify your privacy strategy and help you build a foundation of trust today. Privacy Center customers can access Global Consent Manager directly through Privacy Center at no additional cost.
