Privacy Center, now with Agentforce.
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Privacy Center
Simplify data privacy management to maintain customer trust. Privacy Center helps de-identify sensitive data in production, delete excess data, simplify customer privacy requests like Right to be Forgotten (RTBF) or Data Subject Access Requests (DSAR), and manage customer consent. And now, with Agentforce in Privacy Center, you can proactively detect and remediate data privacy gaps to achieve compliance faster.
What can you do with Privacy Center?
Easily delete or de-identify data in production to reduce risk. Create, execute, and monitor requests to stay compliant. Use Preference Manager to meet consent requirements.
Powered by Agentforce
Achieve continuous compliance oversight with AI. Agentforce autonomously scans your org's metadata, policies, and system context against regulatory frameworks (e.g., GDPR) to quickly identify data privacy gaps and reduce manual effort.
Move from insight to decisive action, fast. Agentforce intelligently prioritizes data privacy issues by relevance and severity. By incorporating regulatory context — like where sensitive PII lives — Agentforce recommendations become more precise and fine-tuned to your business.
Resolve issues quickly with AI-powered insights. Agentforce proactively provides clear, actionable remediation—like 'Create a Right-To-Be-Forgotten (RTBF) policy.' Every scan, status change, and user interaction is recorded in detailed audit logs for full transparency.
Manage Sensitive Data
Protect personal and sensitive data in production to help adhere to legal obligations and reduce risk. Randomize when you need unique data of a certain length. Hardcode when you need to set a flag or static known value. Delete data when the field is not required or needed. You can also remove related records from Field History & Field Audit Trail to ensure all traces of personal information are deleted.
Automatically delete old or irrelevant data records and files to reduce risk and save on storage costs. Delete data at the record level and choose what happens to related files and attachments. Hard delete immediately to bypass the recycle bin. You can also retain data in a separate retention store if it may be needed later.
Track policy executions, viewing the status and details of all current, past, and future policy executions. You can also see a detailed breakdown of actions performed, whether updates were successful, and the number of records processed. Effortlessly view any errors associated with policy executions, including blocked updates stemming from business rules.
Obfuscate, eliminate, or move data that is no longer necessary or relevant before use in your Agentforce deployment. This helps protect customer data and improves the accuracy of the training and outputs of your agents.
Automate Data Requests
Create policies to retrieve relevant customer information found in various objects and fields. Quickly generate and deliver data subject files to customers. Easily track progress of ongoing executions and view history of past DSARs via the Portability Log.
Track and execute incoming requests quickly. Remove or anonymize data related to a particular individual. Create a request record and assign a policy to run it automatically. Easily track progress and check the history of requests from any customer.
Automate an end-to-end flow for processing Data Subject Requests. Build triggers and flows to streamline the receipt, verification, execution, and completion of requests. Easily coordinate requests across teams, allowing users to view and process based on status and start date.
Streamline Customer Consent with Preference Manager
Create easy-to-build preference forms using no code templates where customers can elect how to be contacted. Customize templates to capture consent for multiple purposes including - marketing prefrences, data sharing, and use in Agentforce training and prompts. Host templates on your website or in Experience Cloud. Feed responses into the Salesforce Consent Data Model and then use that information to restrict processing as required for things like segmenting or building audiences.
Once you capture consent for your customers, you can store them directly in Data 360. This reduces your integration costs, complexity, and helps honor consent related to the data you feed into marketing tools like Marketing Cloud.
Capture customer preferences automatically via your preference forms, saving admins’ time and helping you quickly navigate compliance. Connect customers to their data through a token that allows secure, anonymous access to manage their consent.
Extend the power of Privacy Center with these related products.
Data Mask & Seed
Accelerate release cycles and develop safely by protecting sensitive data in sandboxes, driving compliance at scale.
Backup & Recover
Protect your data with automated backups, proactive notifications of loss or corruption, and intuitive restoration.
Shield
Get a real-time pulse on who has access to what Salesforce data and when, including any data changes made to your org.
Sandboxes
Plan, build, test, release, and observe new features 30% faster without affecting your live data.
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Privacy Center FAQ
Privacy Center is an add-on product that simplifies and automates data privacy management, helping you reduce costs, maintain customer trust, and meet applicable privacy regulations and industry requirements. With Agentforce in Privacy Center, you can proactively detect and remediate data privacy gaps to achieve compliance faster.
Salesforce Privacy Center makes it easy to manage sensitive data, including PII, directly within your production org. It automates privacy workflows, streamlines consent management, and accelerates compliance remediation with AI. Privacy Center empowers users to create and execute rigorous privacy policies — including data de-identification, deletion, and retention rules — while simplifying complex processes like Data Subject Access Requests (DSAR) and Right to Be Forgotten (RTBF) across CRM and Data 360. With Preference Manager for no-code consent capture and Agentforce for proactive policy gap detection and resolution, Privacy Center accelerates compliance and builds lasting customer trust.
Salesforce Privacy Center enables organizations to process large volumes of data quickly, streamline customer consent, monitor data requests with ease, and navigate global data protection regulations to build customer trust. With Agentforce-powered intelligence and built-in regulatory guidance, it helps organizations protect sensitive data, reduce risk, and achieve compliance faster.
We have released a solution kit that explains how to manually integrate data from Marketing Cloud with the Consent Data Model in core. Please refer to this article for more details.
Yes. You can leverage Privacy Center to automatically delete or mask records from your production org, opening up data storage, removing data that’s no longer needed, and reducing the risk of identification. Check out this demo to learn more.
Not anymore. Without Heroku, you can delete or de-identify data for right-to-be-forgotten cases.
The cost of Privacy Center is 15% of Annual Order Value (AOV).
Privacy software is designed specifically to safeguard users’ privacy by controlling or restricting the disclosure of information when using the internet. It employs diverse filtering mechanisms to achieve this.
Given the escalating volume of personal data collected and shared on the internet, it’s crucial for businesses to establish robust protective measures to uphold ethical and responsible use of this information. The best way to accomplish this is to create a structured privacy initiative or program.
No matter the size of your company, it’s imperative to integrate data privacy to ensure compliance with regulations such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).
Implementing data privacy programs assists organizations in safeguarding the personal information of their customers, employees, and other individuals. It is crucial for upholding trust and confidence in the organization. Moreover, it aligns with ethical practices that benefit your customers.
When opting for a privacy software program, it’s vital to assess your unique requirements and opt for a program that aligns most effectively with them. Key considerations include the volume of data requiring protection, desired protection levels, and integration with your existing software.