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author name

Adam Blitzer

author title EVP and GM, Business-to-Consumer CRM
author bio

Adam is executive vice president and general manager of Marketing Cloud, Commerce Cloud, and Community Cloud at Salesforce, the world’s #1 CRM platform. Prior to joining Salesforce, Adam co-founded Pardot, a marketing automation solution that assembles B2B buyer journey data points into actionable insights, enabling marketing and sales teams to sell smarter. ExactTarget acquired Pardot in 2012 for ~$100M and Salesforce acquired ExactTarget in 2013 for $2.5BN.

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