![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/Alexis-Mosier-1.jpg?w=264)
author name
Alexis Mosier
author title Senior product marketing manager, Marketing Cloud
My Background
Alexis Mosier is a senior product marketing manager based in San Francisco, supporting go-to-market and new product introduction for the Marketing Cloud.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
Data is transforming how marketers measure the success of digital advertising campaigns. Here are some best practices to boost your campaign tracking.