Ali Saeed, Author - Salesforce

My background

I'm the Co-CEO & CTO of ConX Digital, a Salesforce Summit Partner based in the UAE. I have over 15 years of experience delivering Marketing Cloud (Marketing Cloud) solutions for clients across the Middle East.

My expertise

I focus on Marketing Cloud and Data 360, with a particular interest in customer engagement, data strategy, personalization, and AI. I enjoy exploring new capabilities, sharing best practices, and contributing to the Salesforce Trailblazer Community by sharing real-world experiences and practical insights.

When I'm not working

You'll usually find me spending time with my wife and three boys, traveling, exploring great coffee, or cheering on Manchester United.

Ali's latest articles

Blog

Marketing Cloud: A Practical Framework for Successful Implementation

A practical framework for choosing where to start with Marketing Cloud, getting the foundations right, and tying every agent you launch to a business outcome.

Blog

Why Marketers Need to Move Beyond Attribution and Embrace Agentic Optimization

Your marketing data should do more than explain what happened. It should help you decide what to do next.

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