Alison Jarris is the Director of Integrated Marketing for MuleSoft, a Salesforce company. She has worked in B2B enterprise technology marketing for 10+ years and loves nerding out about all things content marketing, strategic campaigns, and team leadership.
Data silos create inconsistent information, an inability to grow or scale processes, and redundancies between departments. They create myriad problems for organizations, and nearly every industry feels the pain.
