Alissa serves as a nonprofit industry advisor for Salesforce. Prior to joining Salesforce, Alissa focused on expanding youth opportunities through various roles in the nonprofit sector, all of which were focused around fundraising. She’s served as an executive director of a community-based organization, regional leader of an international fundraising organization, fundraising coach to executive directors within a national nonprofit, and, most recently, the chief of growth strategy and development for a scaling direct service organization.
Diversifying your donor base has two meanings: to ensure your revenue comes from a variety of sources so that your organization can better weather economic fluctuations, and to ensure your donor base reflects…
