Amanda Nelson drives the community and communications strategy for the AppExchange. She is a conference speaker, published author, and a social media professor. Nelson has worked in content marketing, social media, and community marketing for B2B tech startups and Salesforce since 2013. In addition to marketing, Amanda is passionate about writing, running, and border collies.
Email marketing is one of the most effective tactics for driving sales, but don't take my word for it. According to a study by ExactTarget, 77% of consumers prefer to receive permission-based marketing communications through email. Quality communication with your prospects and customers can
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