Andy Simmons is a Senior Product Marketing Manager at Salesforce. As an experienced product marketer in the technology and B2B space, he’s passionate about storytelling, presenting and distilling exciting, yet complex concepts/products — like artificial intelligence and analytics — into meaningful solutions and benefits that help address the needs of businesses and marketers across all fields and industries. Connect with him on Twitter @AndySimmons4189 or LinkedIn.
Resourceful marketers have discovered a number of excellent growth-driving applications for artificial intelligence. Here are a few applications for the technology.
Marketers need to find ways to use web behavior to connect interactions across these various touchpoints. Here are six examples to inspire how to get started working with these valuable bits of information.
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As a marketer, you already have the data you need to create value, but if you're wondering how to implement AI into digital marketing, here are three ways.
