author name
Arushi Agarwal
author title
Brand Marketing Specialist, Employer Brand Marketing
My Background
Some people collect souvenirs from the places they've lived. I collect stories. Having lived in seven cities, I've learned that every person, team and culture has something worth sharing. That's exactly what I love about employer branding—finding those stories and bringing them to life in a way that helps people see themselves at Salesforce. Today, I get to blend strategy, storytelling and a little curiosity to bring Salesforce's culture to life — creating content that helps people picture themselves here long before they click "Apply."
My Expertise
My Expertise
I'm equal parts strategist, storyteller and professional dot-connector. I love uncovering insights, spotting patterns and turning them into stories that resonate. Whether I'm partnering with recruiters on marquee hiring events, shaping regional campaigns across India and ASEAN or uncovering unique employee journeys, I'm always looking for the moments that make Salesforce feel human. My favorite compliment? "That sounds exactly like us." Because the best employer brands don't invent stories — they amplify the ones already being lived.
When I'm Not Writing ...
You'll usually find me chasing one of three things: a new sport, a new country or a new creative idea. I'm a social butterfly who loves meeting new people and is usually the first to say "yes" — whether that's to swimming with sharks, picking up a new sport or booking a last-minute trip. I've learned that the best ideas rarely arrive at your desk; they show up when you step outside your comfort zone. And if nothing else, it's another great story to tell.
