
Caila Schwartz
author title Director, Consumer Strategy & InsightsCaila Schwartz is the director of consumer insights and strategy for retail and consumer goods at Salesforce. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.

As you round out your 2021 commerce plan, break down the barriers between your physical and digital experiences. Read this and other insights learned from the 2020 holiday season.

Global Digital Sales Grow 36% on Cyber Week: 4 Findings and What They Mean for the Rest of the Shopping Season
Shoppers across the globe spent a record $270 billion online this Cyber Week, outpacing bullish projections.
We’ve made five predictions on key trends that will help you plan for a successful 2020 holiday shopping season.
Brands and retailers offering buy online pick up in-store (BOPIS) achieved some of the greatest revenue gains amidst the COVID-19 pandemic. See the data.
All aspects of the global economy are upended, so it is necessary to benchmark metrics against your industry peers today, in real-time if possible.
Retail is being impacted dramatically around the globe — read our detailed analysis regarding digital commerce in Q1 2020.
Brands and retailers saw digital revenues grow by 14% year-over-year (YoY) in Q4, fueled by substantial growth in digital traffic.