Caila Schwartz
author title Director, Consumer Strategy & InsightsCaila Schwartz is the director of consumer insights and strategy for retail and consumer goods at Salesforce. Her background includes extensive data analysis and storytelling, and her main focus is giving retailers a competitive edge by identifying new opportunities based on data-driven evidence. She has been with Salesforce since 2014. Caila is a graduate of Wellesley College.
Until recently, agentic AI in commerce has largely lived in the pilot phase. Businesses tested AI-powered agents for increasingly complex tasks, like generating product pages, drafting and localizing product descriptions at catalog scale,…
Holiday retail planning used to follow a predictable playbook: Optimize the checkout funnel. Launch the campaigns. Stock the shelves. Brace for Cyber Week. But in today’s market, that playbook is obsolete. Data from…
More than three quarters of consumers (77%) have changed their shopping habits since initial tariffs were announced in April. Some have cut back on discretionary spending or are delaying major purchases in hopes…
In 2025, retailers can seize on their holiday success by using AI to drive down costs while improving the shopping experience.
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Retailers are looking to pull demand forward as the industry heads into the holiday season.










