Candice Gervase, Author - Salesforce

My background

Candice Gervase is the Salesforce Team Manager at JMP Statistical Discovery, a wholly owned subsidiary of SAS Institute. She manages a team of admins and developers as well as the overall Salesforce platform and its integrations. Candice is a certified Salesforce administrator, mentor, and career coach.

Candice's latest articles

Customer Lifetime Value: A man rides a bicycle with a clock on one wheel and a dollar sign on the other.

Blog

Customer Lifetime Value (CLV): A Complete Guide and How to Calculate

Learn how to measure the value (and maximize revenue) over the entire customer lifecycle.

Candice Gervase

Blog

Customer Engagement in Sales: What It Is and Why It Matters

Learn how to meet your customers where they are and create deeper relationships.

Candice Gervase

Illustration of an open reminder email envelope on a computer screen with a check box

Blog

How to Send a Compelling Reminder Email (with Examples and Templates)

Learn how to write a friendly reminder email and nudge your prospects to take the next step.

Candice Gervase

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