Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

An aerial view of a computer calendar, pen, plant, and time clock to represent time blocking.

Blog

What Is Time Blocking? Tips To Manage Your Business Calendar

Master time blocking and stay focused on growth — plus tips on how to take back your calendar.

Illustration showing gated content with reports and a computer screen and charts.

Blog

What Is Gated Content? Here’s Everything You Need to Know

Should you gate your content or keep it open? Here’s how to decide what works best for your business.

A man in a shop writing blogs on a computer to help his online storefront.

Blog

8 Blog Tips to Get More Eyes On Your Online Store

Want more eyes (and wallets) on your commerce shop? Try these blogging strategies.

Adam Alfano speaking at Dreamforce 2024, Salesforce

Blog

Embracing AI and Innovation: Advice from EVP, Adam Alfano

What do emerging AI, product innovation, and business growth have in common? Adam Alfano shares his insights.

Slack Icon on a wood floor

Blog

SMBs: How to Use Slack For Task Management

Keep your startup or small business on track with Slack.

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