Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Small business owner working on CRM templates in three folders

Blog

10 Free Templates for Small Business Owners

Got a template for that? Save time and stay organized with these template ideas that will simplify how you run your small business.

An event photo from Salesforce Startup Summit including attendees collaborating over GTM strategies.

Blog

How Startups Are Using AI to Boost Their GTM Strategies

Today’s fastest-growing startups are using AI to revolutionize their go-to-market (GTM) strategies — here’s how.

A man with a ponytail meditates in a yoga class, surrounded by other yoga class participants in a bright studio with large windows and plants.

Blog

The Small Business Guide to Employee Wellbeing

Here’s what to consider when starting a wellness program for your small business.

Illustration showing a business owner creating a budget with worksheets and a calculator.

Blog

Let’s Talk Dollars: How to Create a Budget For Your Small Business

Small business budget tips to save dollars and still scale.

Illustration showcasing how to automate your small business with AI tools

Blog

Automate Your Startup or SMB With These AI Tips and Tools

Automate that! Here are some tips to get your workflows into automation.

AI
Startups

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