Chris Cicchetti, Author - Salesforce

My background

Chris is a marketing professional with 20+ years of experience spanning CPG, technology, and start-up environments. He’s led marketing teams and driven large-scale campaigns for companies such as Pepsi-Cola, Holiday Inn, Travelers, and The Hartford. Chris is focused on bringing innovative marketing solutions to the Salesforce Financial Services organization focused on Insurers and Distributors.

Chris's latest articles

Insurtech

Blog

What Is Insurtech? A Guide For Brokers and Carriers

Innovate faster, drive automation, and save money with strategic insurance technology investments.

Chris Cicchetti

Woman speaking with an insurance agent on the phone, sitting in front of a laptop in her kitchen / insurance customer retention

Blog

Insurance Customers Aren’t Afraid To Leave You — Here Are 3 Ways To Retain Them

Roughly ⅓ of insurance customers have switched providers over the past year. We surveyed leading financial services executives to learn more about how a more personalized customer service approach can improve retention rates.

Chris Cicchetti

woman holding her dog and looking at her mobile phone: CRM insurance claims policy management

Blog

A Marriage Made in Heaven: CRM + Insurance Claims and Policy Management

Achieve next-level customer relationships with an integrated stack and straight-through processing.

Chris Cicchetti

male and female business colleagues looking at a shared computer screen: insurance technology trends

Blog

Insurance Technology Is Changing the Industry — Here’s How

Discover the latest insurance technology trends that help carriers deliver a better customer experience, from distribution to underwriting.

Chris Cicchetti

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