Chris Jacob

Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.

When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.

If companies want great customer experiences, they need CMOs and other marketing leaders to unite and amplify commerce, sales, and service.

Marketers are turning to artificial intelligence to create great customer experiences and personalize customer journeys. Read on to learn how you can start using AI to take your marketing to the next level.

High-performing marketers around the world use AI-powered social media insights to build outstanding customer experiences. Here are five ways you can get started.