Chris O'Hara is global product marketing and solutions expert. He was previously vice president for product marketing at Salesforce. He is author of the award-winning business books "Data Driven" and "Customer Data Platforms."
Consumers are more wary of sharing their personal data. Brands need to be transparent with their data use, and offer their shoppers access to real value and control to win their trust. Here’s how the rules have changed.
Change management requires clear leadership from the top and the middle. Here are our change management recommendations when adopting a customer data platform (CDP).
