Customer Data Platform

Discover how agentic AI, new Agentforce Marketing features and hands-on skill building will transform your marketing strategy this June in Chicago.

Move beyond basic segmentation. Discover how Salesforce Data 360’s GRL (Group, Rank, and Limit) moves you beyond basic inclusion/exclusion criteria to target the best-of-the-best customers—driving higher ROI without complex SQL queries.

This glossary of data terms will help everyone in your company understand the power of real-time, actionable data in the age of generative AI.

Learn how effective customer data management can fuel growth and enhance customer experiences.

Here's how you can build trust into your AI efforts and set your organization up for success.

Discover how to set measurable goals, create innovative use cases, evaluate necessary data, and track your success.

Analyzing consumer behavior can help you meet your customers where they are, just when they need you most. Here’s how to get to know your shopper.

As marketing costs skyrocket and shoppers seek savings, retailers need to use their data to make offers shoppers can’t refuse.

Get hands-on with Data Cloud, Prompt Builder, and Einstein Copilot today.

Plan, manage, and organize your projects with this comprehensive guide. Because projects are how things get done.