Cory Haynes, Author - Salesforce

My background

Cory is an experienced financial services digital executive with a background of melding strategy, technology, design, operations, and marketing into consistent go-to-market initiatives. Throughout his career, he has held leadership roles at Talkdesk, Vymo, Conga, TIAA, and BNP Paribas.

Cory's latest articles

Blog

Absa Bank: A Blueprint for the Agentic Enterprise

How the 2026 Celent Model Bank Winner Transformed SME Engagement through Agentforce.

Cory Haynes

Blog

Why Trust Is the Most Valuable Currency in the Age of AI

In a world of fast innovation, trust and transparency are your most valuable assets.

Cory Haynes

Blog

How Agentic AI Will Save Financial Services from the Perfect Storm

Facing a complex and challenging environment with tight margins and stretched customers in 2026, financial institutions must shift from simple AI chatbots to hiring autonomous, goal-oriented agents that actively execute business workflows.

Cory Haynes

A woman sits at a desk in a financial services IT office using a red cell phone. The image is framed with a light blue and purple gradient frame featuring Agent Astro holding a calculator on the top left and a Salesforce Financial Services purple icon in the bottom right.

Blog

If Your AI Is Still in Pilot, It’s Time to Rethink Your Strategy

Financial services CIOs and IT teams are at the forefront of successful agentic AI. Discover the current IT trends around AI agents and how to show value for your AI investments.

Financial Services

Cory Haynes

Banking advisor helping a couple with financial services personalization during economic events at a desk in a conference room framed by a flying Agent Einstein character in the top left hand corner and a purple Financial Services icon in the bottom right hand corner.

Blog

Getting Closer to Your Customer in the New Normal

Discover how AI and technology can help banks, wealth managers, and insurers build resilience and deeper customer relationships in uncertain economic times.

Financial Services

Cory Haynes

Cory Haynes

Senior Director, Financial Services Product Marketing

My background

Cory's latest articles

Absa Bank: A Blueprint for the Agentic Enterprise

Why Trust Is the Most Valuable Currency in the Age of AI

How Agentic AI Will Save Financial Services from the Perfect Storm

If Your AI Is Still in Pilot, It’s Time to Rethink Your Strategy

Getting Closer to Your Customer in the New Normal

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