![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2023/07/Dini-Mehta-crop.jpeg?w=500)
author name
Dini Mehta
author title Former Chief Revenue Officer, Lattice
My Background
Dini is passionate about leading authentically and building high-performing, diverse teams with a strong culture. She offers a wealth of expertise on scaling companies from the Series A stage to unicorn status.
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Learn how to use technology to create deeper customer relationships that drive sales.
Don't leave success to chance. Learn how to create a winning sales strategy and seal more deals.
Which is a better strategy, top-down or bottom-up? We cover the pros and cons of each — and why a hybrid approach may be your best bet.