Eric Bensley is the vice president who leads marketing for small and medium business (SMB) solutions at Salesforce. He loves taking complex ideas and making them both simple & sticky. Through his career, he has had the pleasure of working on incredible products and market launches: GoToMeeting, HDFaces, Customer Success Platform, Salesforce1, SalesforceIQ, Salesforce Essentials. Day to day, his work consists of positioning, messaging, packaging, competitive differentiation, sales enablement,t and campaigns that get technology products in the hands of people who need them. Eric is a proud husband and dad who takes the art of dad jokes far too seriously. You can find him on the basketball court or hiking in the mountains in his free time.
Businesses made a lot of changes during the pandemic, and 79% of them believe the changes they made this past year to business operations will continue to benefit them in the long term.
Today, Salesforce launched the fifth edition of its “Small and Medium Business Trends” report. Conducted by The Harris Poll in June and July, the research includes responses from more than 2,500 small and…
Introducing the Salesforce Essentials Advisor Program. This program helps new and aspiring Admins connect with Salesforce Essentials customers to provide the additional assistance customers need to set up Essentials for their businesses.
