Holiday retail planning used to follow a predictable playbook: Optimize the checkout funnel. Launch the campaigns. Stock the shelves. Brace for Cyber Week. But in today’s market, that playbook is obsolete. Data from…
Retailers faced a handful of challenges in 2025: Businesses had to adjust to break-neck advances in generative AI, changing shopping behaviors, and shifting market dynamics. Proactive AI agents began to replace traditional chatbots,…