![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2022/06/ErinOles.jpg?w=137)
author name
Erin Oles
author title Vice President, Brand Experiences and Events Marketing
My Background
Erin Oles is vice president for brand experiences and events marketing at Salesforce. She is a leader in hyper-growth, high pressure initiatives, including global go-to-market product launches, brand experiences, event marketing, customer acquisition and sales enablement.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
A great event will generate a lasting impact that will build customer loyalty and help close new deals.