
How to Lead a Commerce Team Through a Crisis
In this new digital-only world, commerce teams have to transform their business rapidly. As a leader of one of these teams, you face a new set of challenges.
Gary Penn is the VP of Digital & Global eCommerce for the Nixon, Inc. He leads the direct to consumer business, digital marketing, and global enterprise strategy. He has been running strategy, operations and enterprise commerce for the past 19 years at brands such as Quiksilver, DC Shoes, Roxy, Shimano, True Religion, and Columbia Sportswear.
In this new digital-only world, commerce teams have to transform their business rapidly. As a leader of one of these teams, you face a new set of challenges.
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