Blog
Here’s What We’ve Learned From Apple’s Email Privacy Changes
Marketers need to rewrite their email best practices as historic KPIs lose relevance. We’re here to help.
Heidi's latest articles
Blog
How Your Company Can Show Leadership on Giving Tuesday
Celebrated on the first Tuesday after Thanksgiving, Giving Tuesday is an international day of charitable giving. Here’s why it’s as important to your marketing strategy as Black Friday or Cyber Monday.
Blog
The 9 Mobile Tools for Excellent Digital Customer Experiences
From apps to mobile wallets, BOPIS to 5G, these are the mobile technologies that your brand can’t afford to leave behind.
Blog
How To Make an Emergency Customer Communications Plan
These five tips will help your business activate and connect with customers, employees, and community during a crisis.
Blog
6 Common Mistakes Marketers Make While Building Customer Journeys
Delivering a personalized, cross-channel experience at every step of the customer lifecycle can be challenging. Here are 6 common customer journey mistakes marketers make that you should avoid.
