Itai Asseo currently leads the Creative & Tech Studio in Salesforce's innovation group. His team helps Salesforce's most strategic customers bring their visions to life. But his path to this point has been anything but traditional. He grew up in Israel, where he founded a rock band that brought him to the U.S. and started him on a journey of creativity and entrepreneurship. He has since been a self-taught designer, technologist, and strategist and innovation consultant. He's led teams that produced world-class and award-winning work, and he's passionate about creating meaningful experiences. He loves a good story, a good cup of coffee, and good music.
