James Murphy

Director, Retail Industry Advisor

My Background

James serves on the Salesforce Industry Advisory team where he helps retailers navigate the next era of connected commerce. With more than 25 years of experience in retail technology, he advises organizations on how to leverage emerging technologies, unified data, and AI-driven insights to transform customer engagement across stores, digital channels, and service experiences. His expertise spans store operations, POS, loyalty and rewards, clienteling, commerce, inventory and RFID, analytics, and order orchestration.

James Murphy

March 19, 2026

It was predicted that by 2025 every connected person in the world would generate more than 4,900 digital interactional data signals every single day. While this may seem like a goldmine to brands…

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