James Semple is a Senior Architect at Salesforce and currently works with Commerce Cloud customers to help develop and elevate their digital architectures, focused particularly on headless architectures, user experience and front-end technologies. Formerly of Mobify, as a Solution Architect, James has over 20 years of experience in the industry working with giants like Oracle and Computer Associates through to lean West Coast startups in a variety of technical and customer-facing roles. He's passionate about how technology and true digital transformations can play an integral role in improving day-to-day life. When James isn't advising large retailers on their digital future, he's composing music for films and videogames.
