Jenifer Ho, Author - Salesforce

My background

Jenifer Ho is head of Business Growth Marketing and Marketing Operations for Lyft Business.

Jenifer's latest articles

jenifer ho of lyft account-based marketing program

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How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers

Lyft’s account-based marketing (ABM) strategy helped them pivot their business to support essential workers.

Jenifer Ho

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Jenifer Ho

Head of Business Growth Marketing and Marketing Operations, Lyft Business

My background

Jenifer's latest articles

How Lyft Used an Account-Based Marketing Strategy To Help Essential Workers

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