Jessica Williams, Author - Salesforce

My Background

In Product Marketing, Jessica Williams helps translate our portfolio of Salesforce Suites products into actionable resources for sellers and customers alike. She's been at Salesforce since 2015 and has served in a myriad of roles from Customer Success, Executive Event planning, to now shaping GTM strategy for Starter Suite, Pro Suite, and Foundations. Importantly, she's kept a pulse of our SMB customers' needs since 2018.

Jessica's latest articles

Illustration of a blue boxing glove for Direct and a red boxing glove for Indirect competitors, inside a ring with a lightning bolt in the middle, on a blue background.

Blog

Direct Vs Indirect Competitors: Spot the Differences

Every business has competitors — but not all of them look the way you'd expect.

Jessica Williams

Three-dimensional white q and a letters standing on a reflective white surface against a soft purple and blue gradient background, clean studio light

Blog

Product-Market Fit Questions and Answers For Startups

Product-market fit isn't a finish line — it's where the real work begins, and we’re here to answer some burning questions about what’s next.

Jessica Williams

An illustration of a business owner in the center with two paths one to freelancer at at desk and one to a team at a desk.

Blog

Freelancer vs. Full-Time Hire: Which is Right For Your Startup?

Hiring the right person can shape your business for years — this info can help.

Jessica Williams

An illustration of location icons on a path, mapping business processes metaphorically, on a light blue background.

Blog

What is Business Process Mapping and What Tools Do You Need?

Business owners, it’s time to map it out.

Jessica Williams

Illustration of the icons in business showing customer onboarding templates, check marks, and an AI agent on a gradient pastel background.

Blog

Get Your Free Customer Onboarding Template Right Here

Who doesn't love a good template? Try this customer onboarding guide and customize for your business.

Jessica Williams

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