Jessica Williams, Author - Salesforce

My background

In Product Marketing, Jessica Williams helps translate our portfolio of Salesforce Suites products into actionable resources for sellers and customers alike. She's been at Salesforce since 2015 and has served in a myriad of roles from Customer Success, Executive Event planning, to now shaping GTM strategy for Starter Suite, Pro Suite, and Foundations. Importantly, she's kept a pulse of our SMB customers' needs since 2018.

Jessica's latest articles

An illustration of a business owner in the center with two paths one to freelancer at at desk and one to a team at a desk.

Blog

Freelancer vs. Full-Time Hire: Which is Right For Your Startup?

Hiring the right person can shape your business for years — this info can help.

Jessica Williams

An illustration of location icons on a path, mapping business processes metaphorically, on a light blue background.

Blog

What is Business Process Mapping and What Tools Do You Need?

Business owners, it’s time to map it out.

Jessica Williams

Illustration of the icons in business showing customer onboarding templates, check marks, and an AI agent on a gradient pastel background.

Blog

Get Your Free Customer Onboarding Template Right Here

Who doesn't love a good template? Try this customer onboarding guide and customize for your business.

Jessica Williams

A line of wooden icons showing SaaS products and a finger pointing to the middle one on a blue background.

Blog

Launching a SaaS Product: Everything You Need to Know

Whether you're building in stealth or sprinting toward beta, here's a practical guide to launching SaaS.

Jessica Williams

An office setting with a sign welcoming new customers in onboarding.

Blog

Customer Onboarding Tips For Startups and Small Business

Welcome your new customers with these personalized onboarding tips.

Jessica Williams

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