![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/09/keara-cho-1.jpg?w=225)
author name
Keara Cho
author title Senior Director, Field Marketing
My Background
Keara runs SMB and upmarket Field Marketing at Salesforce. She has experience in building marketing engines from the ground up and leading high-performance marketing teams. One of her passions is finding ways to help organizations drive new customer and revenue growth through a rapid experimentation and innovation framework.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
Which marketing tools should your small and growing business lean on for lead generation, conversion and more? These five are the pillars of any marketing strategy on a budget.
Say goodbye to running email experiments that will waste your time — here are three email nurture journeys your small business marketing team needs to build now.