Kelcy Joynt

To capture the attention of consumers, companies need to not only understand consumer demographics but also their preferences and the reasons behind them.

Many traditional media companies haven't changed their sales process for decades. Find out how the media industry is shifting, and get insight into how you can evolve the content sales processes to make way for new and innovative business models.

We talked with T-Mobile about the larger trends and shifts in the communications industry, and how being customer-obsessed leads to business growth.