In consumer shopping, each cart belongs to one person. But when it comes to B2B, purchasing is almost always a team sport. Traditional ecommerce platforms force business buying groups into a single-user box.…
author name
Kevin D. Cassidy
author title Director, Product Management
My Background
Kevin D. Cassidy is a Director of Product Management for B2B Commerce at Salesforce, where he leads the Core B2B and Enterprise segment. He focuses on helping enterprise buyers and sellers get more out of digital commerce — from self-service quoting and subscription pricing to deepening the connection between B2B Commerce and Revenue Cloud. Kevin works closely with customers and partners around the world to shape a roadmap that makes B2B buying and selling faster, smarter, and more automated.
